Industry
Nonprofit, Human & Social Services/Public Health
Our Role
- Strategic Planning & Facilitation
- Needs Assessment & Trend Analysis
- Stakeholder Engagement (interviews, surveys, focus groups)
- Benchmarking & GOST Framework Development
- Implementation Advisory & Capacity Building
Situation
Breathe Pennsylvania (BPA), with nearly 120 years of history—from its roots in tuberculosis prevention to its current respiratory health initiatives—was approaching the end of a strategic plan cycle. Amid evolving public-health landscapes and leadership transitions, the organization recognized the need for a refreshed strategic roadmap. The goal: realign its mission, programs, and operations to boost impact, visibility, and sustainability.
Solution
The Hill Group partnered closely with BPA to design an inclusive and strategic planning process:
- Conducted community needs analysis and benchmarking to identify growth opportunities
- Engaged internal/external stakeholders through interviews, surveys, and focus groups
- Facilitated strategic sessions to define updated mission, vision, and values
- Crafted a GOST (Goals, Objectives, Strategies, Tactics) structure to drive outcomes
- Developed an implementation roadmap focused on program alignment, evaluation, and digital enhancement
- Advised on capacity-building strategies—covering workforce, funding, and operational readiness
Results
- Clarified mission, vision, and values with heightened emphasis on inclusivity and evidence-based care
- Identified four strategic goals with measurable objectives through 2030
- Delivered a detailed implementation roadmap for program alignment, organizational visibility, innovation, and financial sustainability
- Provided evaluation tools and digital strategies to enhance reach and impact
- Strengthened internal capacity via workforce and infrastructure planning
Behind the Scenes
Stakeholder engagement was critical. The Hill Group led dozens of interviews, focus groups, and survey sessions to ensure feedback shaped the strategic plan. This bottom-up approach fostered ownership, aligning staff, leadership, and communities around shared goals and actions.