Industry
Nonprofit, Heritage Tourism & Cultural Interpretation
Our Role
- Feasibility Study & Market Demand Analysis
- Stakeholder Engagement & Planning Retreat Facilitation
- Infrastructure & Regulatory Requirements Review
- Financial Modeling (Startup & Operating Costs)
- Risk Analysis & Scenario Planning
- Implementation Advisory
Situation
Susquehanna Heritage manages key cultural destinations along the Susquehanna River, including the Zimmerman Center for Heritage and Columbia Crossing River Trails Center. To enhance visitor access and regional connectivity, the organization envisioned a seasonal land-and-water shuttle system linking heritage sites with interpretive programming. However, questions around demand, infrastructure, and financial viability remained unanswered. The Hill Group was brought on to evaluate the feasibility of launching such a service, especially the water shuttle component, in alignment with tourism and community goals.
Solution
The Hill Group conducted a targeted feasibility study to assess viability and shape future planning:
- Assessed potential market demand through research and stakeholder interviews
- Facilitated a planning retreat with Susquehanna Heritage and National Park Service partners
- Evaluated infrastructure, regulatory, and staffing requirements
- Modeled startup costs, operating expenses, and revenue potential
- Created low-, medium-, and high-use scenarios to guide risk planning
- Delivered implementation recommendations and next-step priorities
Results
- Developed a structured financial model tailored to seasonal shuttle operations
- Identified infrastructure needs, including docking specifications and vessel types
- Defined key compliance requirements and operational logistics
- Provided insight into visitor behavior, pricing models, and marketing considerations
- Delivered a realistic, phased roadmap for future development and investment
- Informed regional tourism planning and fund development efforts
Behind the Scenes
This project transformed an exciting idea into a grounded, actionable opportunity. The Hill Group helped Susquehanna Heritage assess the true potential of its shuttle vision, ensuring that future investments are aligned with both market conditions and community priorities. The result: a clear path toward a more connected, accessible, and engaging river heritage experience.